About Me
I am a photographer, videographer, and writer based in Somerville, Massachusetts.
I’ve spent the better part of my adult life in the beer, craft beverage, restaurant, and food industries, doing pretty much every job you can imagine. My approach to work combines curiosity with attention to detail - I am constantly learning, moving, and finding the next creative outlet, but never at the expense of keeping the ship running smoothly.
My marketing & management experience includes time at Mast Landing Brewing Company, Wildgrain, Trillium Brewing Company, The Boston Beer Company, Night Shift Brewing Company, and Sasaki Associates. I’m very comfortable collaborating with a team, navigating cross-functional work, and adapting to different brands’ tone & style.
As a consultant I have worked with a number of small businesses and individuals to help bring their work to life. I often find myself contributing more than just what I was initially brought in to work on. I pride myself on offering as much insight and expertise as I can, especially to those who are just getting started promoting themselves.
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I am open to booking new projects and discussing new partnerships in any form, and would love to hear from you.
While I’m based in Somerville, Massachusetts, I travel frequently around the Northeast US. Located elsewhere but think I’m the right fit? I’m open to work in any location if the project is right, so let’s talk.
email me: genebuonaccorsi@gmail.com
follow me: @whogene
SELECTED WORK
Below, you’ll find a few of the most common types of work that I do. These examples aren’t all encompassing by any means - even if you don’t see exactly what you need, I’d love to connect and hear about what you’re working on.
MARKETING CONSULTATION
Brand vision, guidelines, and content strategy development
Social media strategy, management, and calendar planning
Web content strategy and site planning
E-Commerce site organization and management
COPYWRITING
Social media content
Website auditing, content refreshes and new copy creation
Product descriptions for e-commerce and packaging
Press releases and PR content